City Royalty Franchise
Franchise Quick Facts
| Brand Name | City Royalty |
|---|---|
| Industry / Business Category | Leather Goods Retail / Tour Packages |
| Founded Year | 2018 |
| Franchise Started Year | 2022 |
| Total Franchise Outlets | 1–10 |
| Estimated Investment | INR 2 Lakh – 5 Lakh |
| Franchise Fee / Brand Fee | Data not specified |
| Royalty Fee | 30% |
| Space Requirement | 100 – 200 Sq.ft |
| Staff Requirement | Small retail team; depends on outlet size |
| Expected Payback Period | 1–2 years |
1. What is City Royalty?
City Royalty is a retail franchise in India focused on leather goods. Operating in the specialty retail industry, the brand offers water-resistant wax-coated canvas products including bags, accessories, and other leather items. It targets urban consumers looking for durable, high-quality leather products and an organized shopping experience.
2. How the Business Works
City Royalty outlets function as small-format retail stores. Customers browse the leather product collection on-site, select items, and complete purchases in-store. Daily operations include inventory management, merchandising, customer service, and sales tracking. Revenue is generated from product sales and repeat purchases from returning customers.
3. Products or Services Offered
City Royalty franchise outlets provide:
| Leather Bags | Travel, casual, and professional bags |
|---|---|
| Accessories | Wallets, belts, and other small leather items |
| Wax-Coated Canvas Products | Water-resistant, durable items for everyday use |
| Custom or Specialty Items | Limited editions or region-specific designs |
4. How the Franchise Model Works
The franchise model is structured as a small retail operation:
| Franchise Partner Role | Owns and manages the outlet, handles sales, and ensures store standards |
|---|---|
| Franchise Owner Responsibilities | Manages day-to-day operations, staff, inventory, and customer service |
| Operational Interaction | Franchisor provides guidance on product display, store setup, and quality standards |
| Franchisor-Franchisee Relationship | Royalty fee of 30% applies; ongoing support in merchandising and brand standards |
Franchisees leverage the brand’s reputation and product quality to attract customers in compact retail spaces.
5. Franchise Cost and Investment Overview
| Estimated Investment | INR 2 Lakh – 5 Lakh |
|---|---|
| Franchise Fee / Brand Fee | Not specified |
| Royalty Fee | 30% of revenue |
Investment covers outlet setup, initial inventory, small retail infrastructure, and operational costs. The compact store size reduces upfront expenditure and allows for quicker payback.
6. Space and Infrastructure Requirements
| Outlet Size | 100–200 Sq.ft |
|---|---|
| Location Type | Urban or semi-urban retail locations with foot traffic |
| Equipment / Infrastructure | Display shelving, POS system, small storage area |
| Staffing Requirements | 1–3 staff depending on outlet size and footfall |
7. Training and Franchise Support
City Royalty provides franchisees with:
- Guidance on store layout and merchandising
- Training on product handling, sales techniques, and customer service
- Support in inventory management and ordering
- Ongoing advice to maintain quality and brand consistency
These support systems help ensure a consistent customer experience across outlets.
8. Revenue Model and ROI Factors
Revenue is primarily generated from sales of leather goods and wax-coated canvas products.
Key Factors
- High-margin products due to specialty materials
- Repeat customers seeking quality and durability
- Compact store size reduces operating costs
Payback Period: 1–2 years depending on location and sales performance.
9. Brand History and Expansion
| Founded | 2018 |
|---|---|
| Franchising Started | 2022 |
| Franchise Outlets | 1–10 |
| Market Coverage | Initial urban and semi-urban locations in India |
| Expansion Strategy | Focused on small-footprint retail outlets with high visibility and foot traffic |
10. Key Advantages of the Franchise
- Low investment requirement with short payback period
- Compact, scalable retail model
- Specialty products with repeat purchase potential
- Franchisor support in merchandising and store setup
- Opportunity to leverage an established leather goods brand
What is the investment required for City Royalty franchise?
Estimated investment ranges from INR 2 Lakh to 5 Lakh, with a royalty fee of 30%. Costs cover outlet setup, inventory, and operational expenses.
How does the City Royalty franchise business work?
Franchisees operate compact retail stores selling leather goods and accessories, managing inventory, sales, and customer service with franchisor guidance.
What space is required for this franchise?
Outlets require 100–200 Sq.ft, suitable for urban retail locations with consistent foot traffic.
How long does it take to recover the investment?
The typical payback period is 1–2 years, depending on location, product demand, and sales volume.
How can investors apply for the franchise?
Prospective franchisees can contact City Royalty to discuss available territories, investment details, and the franchise onboarding process.
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