About the brand
Atc Hospitality Franchise
Franchise Quick Facts
| Brand Name | ATC Hospitality (All That’s Coffee) |
|---|---|
| Industry / Business Category | Food & Beverage (Tea and Coffee QSR) |
| Founded Year | 2020 |
| Franchise Started Year | 2021 |
| Total Franchise Outlets | 10 to 20 |
| Estimated Investment | INR 10 Lakh – 20 Lakh |
| Franchise Fee | INR 2,00,000 |
| Royalty Fee | 10% |
| Space Requirement | 200 – 350 sq. ft. |
| Staff Requirement | 3–6 staff per outlet |
| Expected Payback Period | 1 – 2 Years |
1. What is ATC Hospitality (All That’s Coffee)?
ATC Hospitality, operating under the brand All That’s Coffee, is a franchise-based quick service restaurant (QSR) chain in the tea and coffee segment, offering specialty coffee and beverage products through small-format outlets.
The business serves urban consumers, particularly younger customers, looking for ready-to-consume beverages such as coffee, tea, shakes, and related drinks in a quick-service format.
2. How the Business Works
The business operates as a beverage-focused QSR model designed for high customer turnover and quick service.
Customers visit the outlet, place orders for beverages, and receive them within a short preparation time. The model emphasizes takeaway and quick consumption rather than long dine-in durations.
Operational Workflow
- Customer walk-in or takeaway order
- Order processing at the counter
- Beverage preparation using standardized processes
- Serving and payment completion
- Continuous order flow during peak hours
Revenue is generated through per-order sales, with a focus on volume and repeat purchases.
3. Products or Services Offered
Franchise outlets offer a range of beverages within the café and quick-service segment.
Core Product Categories
- Specialty coffee beverages
- Tea-based drinks
- Shakes and cold beverages
- Coolers and refreshment drinks
- Hot chocolate and similar beverages
Product Positioning
- Ready-to-serve beverages
- Quick preparation and service
- Affordable pricing for frequent consumption
4. How the Franchise Model Works
The franchise model allows partners to operate a branded beverage outlet using standardized systems and processes.
Role of the Franchise Partner
- Set up and manage the outlet
- Handle daily operations including staffing and inventory
- Deliver consistent product quality
- Manage customer service and local promotions
Franchisor Support Structure
- Brand identity and standardized menu
- Guidance on store setup and layout
- Training in beverage preparation and operations
- Supply chain support for ingredients
- Marketing and promotional assistance
The model is structured to maintain consistency across outlets while allowing local operators to manage day-to-day business.
5. Franchise Cost and Investment Overview
The investment requirement falls within the mid-range for QSR beverage concepts.
| Estimated Investment | INR 10 Lakh – 20 Lakh |
|---|---|
| Franchise Fee | INR 2,00,000 |
| Royalty Fee | 10% |
Cost Components
- Outlet setup and interiors
- Equipment for beverage preparation
- Initial stock of raw materials
- Branding and signage
- Working capital for operations
This cost structure reflects a compact food service setup with equipment and operational requirements.
6. Space and Infrastructure Requirements
The outlet operates in a compact retail format suitable for high-footfall areas.
Space Requirement: 200 – 350 sq. ft.
Infrastructure Needs
- Beverage preparation counter
- Equipment such as coffee machines and mixers
- Storage for ingredients and supplies
- Billing and service counter
Staffing Requirements
- Barista or beverage preparation staff
- Cashier or service staff
- Outlet manager (can be owner-operated)
Preferred locations include malls, high streets, college areas, and commercial zones.
7. Training and Franchise Support
Franchise partners receive operational and business support to run the outlet.
Support Includes
- Training in beverage preparation and service standards
- Store setup and design guidance
- Marketing and promotional support
- Supply chain coordination for ingredients
- Ongoing operational assistance
These systems help maintain consistency in product quality and customer experience.
8. Revenue Model and ROI Factors
Revenue is driven by high-frequency beverage sales.
Revenue Streams
- Direct sales of beverages
- Add-on sales through multiple product categories
Business Dynamics
- Demand driven by daily beverage consumption habits
- High repeat purchase potential
- Revenue depends on footfall and order volume
Estimated Payback Period: 1 to 2 years
Profitability depends on location, pricing strategy, and operational efficiency.
9. Brand History and Expansion
The brand was established in 2020 and began franchising in 2021.
It operates a network of approximately 10 to 20 outlets across multiple cities in India. Expansion is focused on entering tier one and tier two cities with a small-format café model.
The growth strategy centers on increasing presence in urban consumption zones with high beverage demand.
10. Key Advantages of the Franchise
- Operates in the growing café and beverage segment
- Compact outlet size with moderate investment
- High repeat customer potential
- Standardized menu and operational processes
- Scalable model across urban locations
- Support in setup, training, and supply chain
Investment and financials
Investor fit profile
Franchise support
Brand strength
Forefind rank history
Licences and compliance
Frequently asked questions
The estimated investment ranges from INR 10 lakh to 20 lakh. This includes setup costs, equipment, initial inventory, and working capital.
The franchise operates as a quick service beverage outlet where customers order drinks such as coffee and tea. Revenue is generated through daily sales and repeat customer visits.
An outlet requires approximately 200 to 350 square feet, suitable for compact retail spaces in high-footfall locations.
The expected payback period is around 1 to 2 years, depending on sales volume and operational efficiency.
Interested individuals can connect with the brand to initiate the application process, which typically includes inquiry, evaluation, and onboarding steps.
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