About the brand
Apna Chai Wala Franchise
Franchise Quick Facts
| Brand Name | Apna Chai Wala |
|---|---|
| Industry / Business Category | Food & Beverage (Tea Café / QSR) |
| Founded Year | 2019 |
| Franchise Started Year | 2022 |
| Total Franchise Outlets | 20 – 50 |
| Estimated Investment | INR 20 lakh – 30 lakh |
| Franchise Fee | INR 7.9 lakh |
| Royalty Fee | 5% |
| Space Requirement | 300 – 1000 sq. ft. |
| Staff Requirement | Small service and kitchen team |
| Expected Payback Period | 1 – 2 years |
1. What is Apna Chai Wala?
Apna Chai Wala is a food and beverage franchise operating in the tea café and quick service restaurant (QSR) segment. The brand offers a combination of tea-based beverages, snack items, and quick meals through dine-in or takeaway outlets.
The concept targets urban consumers, students, and office-goers seeking affordable beverages and light food options in a casual café-style environment.
2. How the Business Works
The business operates as a café-style outlet focused on high-volume beverage and snack sales.
- Customers visit the outlet for tea, coffee, and quick food items
- Orders are placed at the counter or through takeaway systems
- Food and beverages are prepared in-house using standardized recipes
- Orders are served quickly for dine-in or takeaway consumption
Revenue is generated through:
- Sale of tea and beverages
- Food items such as snacks and quick meals
- Add-on purchases and combo orders
The model relies on consistent footfall and repeat visits.
3. Products or Services Offered
The menu combines beverages and quick-service food items:
Tea-Based Beverages
- Multiple tea variants including spiced, flavored, and herbal options
- Hot and cold tea preparations
Coffee and Cold Beverages
- Cold coffee and chilled drinks
- Refreshment-based beverages
Quick Service Food
- Pizzas with various toppings
- Fries and snack items
Refreshment Add-ons
- Coolers and soft beverages
The product mix is designed for fast preparation and high turnover.
4. How the Franchise Model Works
The franchise model enables partners to operate branded tea café outlets.
- The franchise partner manages day-to-day outlet operations
- Responsibilities include staff management, customer service, and sales
- The franchisor provides menu standardization, branding, and operational systems
- Outlets follow predefined processes for food preparation and service
The franchisee focuses on local operations and revenue generation, while the brand maintains consistency in product and experience.
5. Franchise Cost and Investment Overview
The total investment required ranges from INR 20 lakh to INR 30 lakh.
Key cost components include:
Franchise Fee: INR 7.9 lakh
- Interior setup and café design
- Kitchen equipment and preparation units
- Initial inventory and raw materials
- Licensing and working capital
Royalty Fee: 5% of revenue
This is typically charged to support brand usage, marketing systems, and operational assistance.
6. Space and Infrastructure Requirements
The business requires a commercial café setup.
Space Requirement: 300 – 1000 sq. ft.
Infrastructure includes:
- Customer seating area (optional depending on format)
- Kitchen and preparation zone
- Service counter and billing system
- Storage for raw materials
Staffing Requirements
- Kitchen staff for food and beverage preparation
- Front-end staff for service and billing
- Outlet manager or supervisor
The setup is suited for high-footfall areas such as markets, malls, or commercial streets.
7. Training and Franchise Support
Franchise partners receive structured operational support.
Support includes:
- Training on food preparation and service standards
- Assistance in outlet setup and launch
- Marketing and promotional support
- Standard operating procedures for daily operations
- Ongoing guidance for maintaining quality and consistency
These systems help ensure uniform customer experience across outlets.
8. Revenue Model and ROI Factors
Revenue is driven by daily sales volume.
Key revenue drivers:
- High-margin beverage sales
- Add-on food purchases
- Repeat customer visits
- Location-based footfall
Profitability depends on:
- Outlet location and visibility
- Pricing strategy and product mix
- Operational efficiency and cost control
The expected payback period is approximately 1 to 2 years, depending on sales performance.
9. Brand History and Expansion
Apna Chai Wala was established in 2019 and began franchising in 2022.
Key expansion indicators:
- Network of 20 to 50 outlets
- Growth driven through franchise expansion
- Presence in the tea café and quick service segment
The brand is expanding in response to demand for café-style tea concepts.
10. Key Advantages of the Franchise
- Operates in the high-demand tea and café segment
- Combination of beverages and food increases average order value
- Repeat customer potential due to daily consumption habits
- Standardized menu and operations simplify management
- Established franchise network supporting expansion
- Moderate payback period compared to similar QSR formats
Investment and financials
Investor fit profile
Franchise support
Brand strength
Forefind rank history
Licences and compliance
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Frequently asked questions
The investment typically ranges between INR 20 lakh and INR 30 lakh. This includes franchise fees, outlet setup, kitchen equipment, and initial working capital required to operate the café.
The franchise operates as a tea café where customers purchase beverages and snacks. The franchise partner manages daily operations, while the brand provides standardized menus, processes, and support systems.
A space between 300 and 1000 square feet is required. The outlet should be located in areas with strong foot traffic to support consistent customer flow.
The expected payback period is approximately 1 to 2 years. Recovery depends on factors such as location, sales volume, and operational efficiency.
Interested investors can apply by contacting the brand directly, completing the application process, and undergoing onboarding, training, and setup before launching the outlet.
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