Artha Infratech

Artha Infratech Franchise

Brand Information Snapshot

1. What is Artha Infratech?

Artha Infratech is a real estate franchise operating in the property services sector, offering commercial and residential real estate solutions through franchise-led offices.

The brand is part of a diversified business group with activities across real estate, hospitality, agriculture, finance, and manufacturing, serving investors, businesses, and individual property buyers.

2. How the Business Works

The business operates as a real estate brokerage and advisory model.

Customer journey typically includes:

• Clients enquiring about property investment or purchase options
• Consultation and property matching based on requirements
• Site visits and project presentations
• Transaction closure and documentation support

Daily operations involve:

• Generating and managing property leads
• Coordinating with developers and property owners
• Conducting client meetings and site visits
• Handling transaction facilitation and follow-ups

Revenue is generated through commissions or margins on property sales and related advisory services.

3. Products or Services Offered

Artha Infratech focuses on property-related services.

Real Estate Services

• Commercial property sales
• Residential property transactions

Advisory Services

• Investment consultation
• Property selection guidance

Client Segments

• Individual buyers
• Real estate investors
• Businesses seeking commercial space

Additional Activities

• Site visit coordination
• Transaction support and documentation assistance

4. How the Franchise Model Works

The franchise model allows partners to operate a local real estate office under the brand.

Role of the Franchise Partner

• Set up and manage a real estate office
• Generate leads and acquire clients
• Coordinate with developers and project listings
• Close property transactions

Operational Structure

• Office-based sales and advisory operations
• Revenue linked to successful deal closures
• Relationship-driven business model

Franchisor Support

• Brand association and credibility
• Access to project listings and network
• Guidance on sales processes and operations

5. Franchise Cost and Investment Overview

The investment requirement is aligned with small-format real estate offices.

Estimated Investment Range

• INR 30 lakh to INR 50 lakh

Franchise / Brand Fee

• No franchise fee

Royalty Fee

• No royalty

Cost Components

• Office setup and interiors
• Staff hiring and salaries
• Marketing and lead generation
• Operational working capital

The absence of royalty and brand fees reduces ongoing financial obligations.

6. Space and Infrastructure Requirements

The business requires a compact office setup.

Space Requirement

• 200 to 300 sq. ft.

Preferred Locations

• Commercial business districts
• High-visibility urban areas
• Real estate activity zones

Infrastructure Needs

• Office workspace and client meeting area
• Basic IT setup for CRM and communication
• Branding and signage

Staffing

• Sales executives
• Relationship managers
• Administrative support

7. Training and Franchise Support

Support is focused on enabling real estate operations.

Operational Support

• Guidance on handling property transactions
• Access to business processes and workflows

Business Support

• Assistance with marketing and lead generation
• Brand-level credibility and positioning

Ongoing Support

• Coordination with central network and projects
• Support for business development activities

8. Revenue Model and ROI Factors

Revenue is transaction-based and dependent on deal closures.

Revenue Streams

• Commission from property sales
• Advisory income from clients

Key Revenue Drivers

• Volume and value of property transactions
• Local demand for commercial and residential spaces
• Network with developers and clients

ROI Considerations

• Performance depends on deal pipeline and conversion rates

9. Brand History and Expansion

• Established in 2004 as part of a diversified business group
• Franchise operations began in 2010
• Delivered over 2 million sq. ft. of commercial real estate in NCR
• Operates across multiple sectors beyond real estate
• Current franchise presence includes 1–10 outlets

The brand leverages its broader group presence to expand in the real estate segment.

10. Key Advantages of the Franchise

• Operates in the real estate sector with consistent demand
• No franchise fee or royalty reduces financial burden
• Low space requirement for office setup
• Opportunity to earn from high-value transactions
• Access to an established business network
• Scalable through increased deal volume

Franchise Investment Snapshot