About the brand
This Is Tea Franchise
Franchise Quick Facts
| Brand Name | This Is Tea |
|---|---|
| Industry / Business Category | Quick Service Restaurants (QSR) |
| Founded Year | 2015 |
| Franchise Started Year | 2022 |
| Total Franchise Outlets | 10–20 |
| Estimated Investment | INR 2 Lakh – 5 Lakh |
| Franchise Fee | INR 1,00,000 |
| Royalty Fee | Typically a percentage of sales revenue in beverage QSR franchises |
| Space Requirement | 200–600 Sq.ft |
| Staff Requirement | Not specified; usually includes service staff and store manager |
| Expected Payback Period | 6–7 months |
1. What is This Is Tea?
This Is Tea is a beverage-focused quick service brand operating under 1By2 Foods Pvt Ltd. It specializes in a wide range of tea beverages, both traditional and innovative iced teas, along with snack pairings. The concept falls within the Quick Service Restaurant franchise category and targets tea enthusiasts, café-goers, and casual snack consumers in urban and semi-urban locations.
Business Concept
The brand combines the tea culture with a café-style snack experience, offering a convenient, fast-service environment. Unlike traditional tea stalls, it provides a structured outlet with consistent product quality, a diverse menu, and a focus on creating a quick, enjoyable beverage and snack experience.
2. How the Business Operates
Customers interact with the brand by visiting franchise outlets for dine-in, take-away, or delivery. Orders are prepared in-store using standardized recipes, sourced ingredients, and pre-prepared components from central kitchens. Day-to-day operations involve managing customer flow, preparing beverages and snacks, maintaining inventory, and ensuring consistent service quality. Revenue is primarily generated from beverage and snack sales, with opportunities from repeat customers and local promotions.
3. Products or Services Portfolio
| Tea Beverages | Hot and iced tea blends, traditional chai, flavored and herbal teas |
|---|---|
| Snacks | Sandwiches, burgers, pizzas, and other café-style accompaniments |
| Combo Offers | Tea and snack pairings for quick-service convenience |
| Desserts & Beverages | Specialty desserts and signature drinks |
4. The Franchise Opportunity
Franchise partners operate local outlets under the This Is Tea brand. Responsibilities include managing daily operations, serving customers, maintaining quality standards, marketing locally, and coordinating with the franchisor for supply chain and operational guidance. Outlets function under standardized operational procedures to ensure consistent customer experience across locations.
5. Investment and Startup Requirements
| Estimated Investment | INR 2 Lakh – 5 Lakh |
|---|---|
| Franchise Fee | INR 1,00,000 |
| Setup Costs | Outlet lease, interior setup, beverage and snack equipment, initial inventory |
| Royalty Payments | Typically a percentage of sales revenue; standard for QSR franchises |
6. Outlet Setup and Infrastructure
| Space Requirement | 200–600 Sq.ft, suitable for small urban kiosks or café corners |
|---|---|
| Location Preferences | High-footfall areas such as malls, commercial complexes, or transit points |
| Equipment Needs | Tea brewing machines, refrigeration, display units, snack preparation equipment |
| Staffing Considerations | Service staff, cashier, and supervisor/manager depending on outlet size |
7. Franchise Support and Training
Franchisees receive assistance with:
- Operational and service training for staff
- Outlet setup and store layout guidance
- Supply chain support and sourcing of ingredients
- Marketing campaigns, promotional strategies, and menu standardization
- Ongoing operational consultation
8. Revenue Model and Profit Considerations
Revenue comes from the sale of beverages and snacks, leveraging high-frequency consumer visits. Demand drivers include urban office-goers, students, and café enthusiasts. Repeat business is common due to brand consistency and menu variety. Operational costs include raw materials, staff wages, and outlet overhead. Expected payback for typical outlets is 6–7 months.
9. Brand Background and Growth
Established in 2015 under 1By2 Foods Pvt Ltd, This Is Tea launched franchising in 2022. The parent company operates across multiple states in India with a diversified food and beverage presence. Expansion plans include opening new outlets nationally and strengthening the brand’s footprint in urban beverage retail markets.
10. What Makes This Franchise Different
- Integrates traditional tea culture with modern café-style snacks
- Small footprint QSR model suitable for high-traffic locations
- Centralized supply and recipe standardization for consistent quality
- Quick payback and scalable operations
- Appeals to a wide consumer base including students, office-goers, and casual café visitors
Advantages of the Franchise
- Market demand for specialty tea and quick snacks
- Scalable small-format outlet model
- High repeat customer potential
- Operational support from parent company
- Low-to-moderate initial investment
11. Who Should Consider This Franchise
- First-time entrepreneurs interested in F&B QSR businesses
- Investors seeking low-footprint, fast-payback café concepts
- Individuals with retail or food service experience
- Operators looking to enter the beverage and snack segment
13. Similar Franchise Opportunities
- Chai Point – Tea-focused QSR with beverage and snack offerings
- Chaayos – Customizable tea café chain in India
- Tea Trails – Quick service tea and snacks franchise
- Café Coffee Day Express – Beverage and light snack chain with small-format outlets
- Mad Over Donuts – Beverage and dessert café chain with urban focus
Investment and financials
Investor fit profile
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Brand strength
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Frequently asked questions
Estimated startup investment ranges from INR 2 Lakh to 5 Lakh, including franchise fee, outlet setup, and initial inventory.
Franchise partners manage daily outlet operations, including preparing tea and snacks, serving customers, maintaining inventory, and coordinating with the franchisor for supply chain and marketing support.
Outlets typically require 200–600 Sq.ft, adaptable to kiosks, café corners, or small standalone units in urban locations.
Average payback period is 6–7 months, depending on location, sales volume, and customer traffic.
Prospective franchisees can contact the brand’s franchise department to receive detailed investment information, operational guidelines, and support structure for opening a new outlet. ## 13. Similar Franchise Opportunities
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