Bhajiyawala & Co. Franchise

Franchise Quick Facts

1. What is Bhajiyawala & Co.?

Bhajiyawala & Co. is a food service brand specializing in bhajiya (fritters) and related snack items, operating across quick service restaurant (QSR) and casual dining formats. It focuses on standardized preparation of traditional Indian fried snacks within an organized retail framework.

The franchise represents a food outlet offering snack-based menus with options ranging from takeaway formats to dine-in restaurant experiences.

2. How the Business Works

The business operates through a multi-format food service model.

Customers interact with the outlet via:

• Counter-based ordering for takeaway
• Dine-in service in casual dining formats
• Quick preparation and serving of snack items

The operational workflow includes:

• Preparation of batter and ingredients
• Frying and assembling bhajiya products
• Serving fresh items with accompaniments

Revenue is generated through direct food sales, with high transaction frequency driven by snack consumption patterns.

3. Products or Services Offered

The menu is focused on snack-based food items.

Core Product Category

• Bhajiya (Indian fritters) prepared using standardized recipes

Complementary Offerings

• Accompaniments such as chutneys and side items
• Additional snack-based menu options depending on outlet format

Format-Based Offerings

• Quick takeaway snacks in QSR format
• Expanded menu in casual dining formats

4. How the Franchise Model Works

The franchise follows a FOFO (Franchise Owned, Franchise Operated) model.

Role of the Franchise Partner

• Invest in outlet setup and infrastructure
• Manage daily operations including staff and service
• Maintain product quality and hygiene standards
• Drive local marketing and customer engagement

Operational Structure

• Standardized recipes and spice blends supplied by the brand
• Defined processes for preparation and service

Franchisor Support

• Provides operational systems and brand guidelines
• Assists with setup, training, and product standardization
• Ensures consistency through centralized supply elements

The franchisee independently operates the outlet while adhering to brand-defined systems.

5. Franchise Cost and Investment Overview

The investment requirement varies based on outlet format.

Estimated Investment

• INR 10 lakh to INR 20 lakh

Cost Components

• Franchise fee (INR 5,00,000)
• Kitchen equipment and setup
• Interior design depending on format
• Initial inventory and working capital

Ongoing Fees

• Royalty of approximately 6%

6. Space and Infrastructure Requirements

The brand supports multiple outlet formats with varying space needs.

Format Options:

• Takeaway / QSR: 200–400 sq. ft.
• Compact Dining (ACDR): 500–800 sq. ft.
• Premium Casual Dining: 800–1000 sq. ft.
• Larger formats with lounge options: 1000+ sq. ft.

Infrastructure Needs:

• Kitchen setup for frying and preparation
• Service counter and seating (depending on format)
• Storage and utility setup

Preferred Locations:

• High-footfall retail areas
• Commercial zones and food clusters
• Urban markets with demand for snack-based dining

7. Training and Franchise Support

Support systems are designed to standardize operations and maintain product consistency.

Support Areas:

• Training for kitchen and service staff
• Guidance on outlet setup and operations
• Access to standardized spice blends and recipes
• Ongoing operational and quality control support

These systems help franchisees maintain uniformity across locations.

8. Revenue Model and ROI Factors

Revenue is generated through food sales across formats.

Key Revenue Drivers:

• Demand for snack-based food items
• Repeat customers for quick bites
• Multiple formats catering to different customer segments

Cost Considerations:

• Raw materials and ingredients
• Staff salaries
• Rent and utilities
• Royalty payments

ROI Indicators:

• Payback period estimated at 1–2 years
• Profitability depends on format, location, and sales volume

9. Brand History and Expansion

The brand was established in 2014 and entered franchising in 2019. It has expanded into multiple formats and is exploring growth across domestic and international markets.

Its development has focused on organizing a traditionally unstructured food category into a scalable business model.

10. Key Advantages of the Franchise

• Focus on a traditional snack category with consistent demand
• Multiple outlet formats allowing flexible investment levels
• Standardized recipes and supply elements ensure consistency
• FOFO model provides operational control to franchisees
• Moderate investment compared to full-scale restaurants
• Expansion potential across different market types

11. Investor Questions

What is the investment required for Bhajiyawala & Co. franchise?

The investment typically ranges from INR 10 lakh to INR 20 lakh, depending on the outlet format and scale.

How does the Bhajiyawala & Co. franchise business work?

The franchise operates as a food outlet serving bhajiya and snack items. Revenue is generated through direct food sales across takeaway and dine-in formats.

What space is required for this franchise?

The required space varies from approximately 200 sq. ft. for takeaway formats to over 1000 sq. ft. for larger dining formats.

How long does it take to recover the investment?

The expected payback period is around 1 to 2 years, depending on location, format, and sales performance.

How can investors apply for the franchise?

Investors can apply through the brand’s official franchise enquiry process, followed by evaluation, onboarding, and setup stages.