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At a glance
5 Lakhs - 10 Lakhs
Investment Range
6 - 10
Franchise Count
501 - 1,000 sq.ft
Area Required
3 - 6 months
Payback Period
1
Years in Franchising

Urbanpoche Fashion Franchise

Brand Information Snapshot

Brand Name Urbanpoche Fashion
Industry Category Fashion & Apparel
Business Segment Menswear and Womenswear Retail
Founded Year 2019
Franchise Started Year 2024
Headquarters Not specified
Number of Franchise Outlets 1–10
Estimated Investment INR 5–10 Lakh
Franchise Fee Not separately specified
Royalty Fee 35%
Space Requirement 500–1,000 sq.ft
Expected Payback Period 3–4 months

1. What is Urbanpoche Fashion?

Urbanpoche Fashion is a franchise brand operating in the fashion retail sector, offering menswear and womenswear through both physical stores and online platforms. It targets millennials and Gen-Z consumers looking for trend-driven, Instagram-worthy apparel. The brand falls under the broader clothing and lifestyle franchise category.

2. The Business Concept

The brand focuses on delivering a curated fashion experience that combines style, comfort, and trend-conscious designs. Franchise outlets provide customers with apparel inspired by global street styles, pop culture, and social media trends. The operational idea is to offer a versatile product range that appeals to fashion-forward consumers while maintaining a fast-moving retail model.

3. How the Business Operates

Franchise outlets operate as customer-focused retail stores where staff guide shoppers in product selection based on personal style and current trends. Sales occur in-store and via digital integration with marketplaces. Day-to-day operations include inventory management, visual merchandising, promotional activities, and ensuring consistent service quality. Revenue is generated primarily through apparel sales and repeat purchases from loyal customers.

4. Products or Services Offered

Main Offerings

Menswear Trend-driven casual, party, and formal wear
Womenswear Casual, party, and fashion-forward collections
Accessories & Coordinated Looks Styled combinations for social and lifestyle events
Online and Marketplace Sales E-commerce integration for Myntra, Amazon, Flipkart, Ajio, and Limeroad
B2B Wholesale Supplying fashion merchandise to other retailers

5. How the Franchise Model Works

  • Franchise partners manage the retail store operations, including sales, inventory, and staff management
  • Franchisor provides access to product catalogs, trend updates, operational training, and marketing support
  • Partners uphold brand standards, ensure customer satisfaction, and implement local promotions
  • Franchisees leverage the brand’s online presence and marketplace integration to boost sales

6. Franchise Cost and Investment Overview

Estimated Investment INR 5–10 Lakh
Franchise Fee Included within total investment or negotiable
Setup Costs Retail space setup, inventory procurement, point-of-sale systems, branding and signage
Royalty Fee 35% of revenue or sales turnover

7. Space and Infrastructure Requirements

Space Requirement 500–1,000 sq.ft
Preferred Locations High-traffic urban retail areas, malls, or lifestyle streets
Infrastructure Needs Display racks, mannequins, POS counters, stock storage
Staffing Considerations Sales assistants and visual merchandising personnel

8. Franchise Support and Training

  • Operational training for franchise owners and staff
  • Marketing support including digital campaigns, social media promotion, and local advertising
  • Product knowledge sessions and trend updates
  • Guidance on store layout, inventory management, and customer engagement strategies

9. Revenue Model and ROI Factors

  • Revenue driven by retail sales of apparel and accessories
  • High repeat purchase potential due to seasonal collections and trend-driven designs
  • Operational margins affected by inventory management, location rent, and promotional costs
  • Expected payback period is 3–4 months under typical urban retail conditions

10. Brand Background and Growth

Established Year 2019
Franchise Commenced 2024
Current Network Company-owned stores and initial franchise in Tamil Nadu
Geographic Focus Urban centers across India
Expansion Plans Increase franchise footprint through high-traffic retail outlets

11. Key Advantages of the Franchise

  • Access to trend-focused apparel for millennials and Gen-Z consumers
  • Strong online presence and marketplace integration
  • Comprehensive operational and marketing support
  • Fast payback period within 3–4 months
  • Opportunity to leverage brand recognition in emerging urban markets

12. Franchise Investment Snapshot

Field Details
Estimated Investment INR 5–10 Lakh
Franchise Fee Included within total investment
Royalty Fee 35%
Space Requirement 500–1,000 sq.ft
Payback Period 3–4 months
Number of Outlets 1–10

13. Who Should Consider This Franchise

  • Entrepreneurs interested in fashion retail
  • Investors seeking short-term ROI in urban lifestyle sectors
  • First-time franchise operators aiming for a structured brand system
  • Retail professionals looking to manage trend-driven apparel stores

15. Similar Franchise Opportunities

  • H&M (Apparel Retail)
  • Flying Machine (Men’s and Women’s Fashion)
  • Roadster by Myntra (Lifestyle and Streetwear)
  • Fabindia (Apparel and Ethnic Wear)
  • Pantaloons (Fashion Retail)
Retail Men's Footwear B2C Owner-Operated Individual
Investment and financials
Cost overview
Investment range 5 Lakhs - 10 Lakhs
Franchise / Brand fee On Inquiry
Royalty / Commission 35%
Investment tier Mid
Area required 501 - 1,000 sq.ft
Staff required 2 - 5
Setup complexity Simple
Business term 3 Years
Renewal available Yes
Returns outlook
Expected monthly revenue
₹75K – 2.2L
Revenue model Moderate
Business model B2C
Break-even
Capital payback 3 - 6 months
Capital sensitivity Medium
Investor fit profile
Operations
Operation mode Owner-Operated
Location type Mall/High Street
Property required Mall/High Street
Home-based possible No
Can run part-time No
Primary customer Individual
Market characteristics
Seasonality Medium
Recession resistance High
Digital integration High
Years in franchising 1 Year
Avg units / year
Ideal for
Small business owner Career changer Graduate entrepreneur
Expansion territories

Accepting franchise applications in 13 states & UTs

Franchise support
Provided by brand
Not provided by brand
Data not available
Tax System Inclusion
Franchise Manuals
Head Office Support
Field Assistance
Agreement Template
Marketing Co-op Fund
Training and agreement details
Training location
Bengalore
Business term
3 Years
Renewal available
Yes
Brand strength
1 Year
Years Franchising
Avg Units / Year
Available on inquiry
Founded
C
Brand Tier
C
Tier C — Startup brand with early market presence
A+Established AMature BGrowing CStartup
Startup
Forefind rank history
Current rank
#54
Retail category
2025
Based on Forefind scoring model
Licences and compliance
Required licences and registrations for operating this franchise in India. Requirements may vary by state and city tier.
Trade License
Setup complexity:
Simple

Frequently asked questions
Q What is the investment required for Urbanpoche Fashion franchise?

Investment ranges between INR 5–10 Lakh, covering store setup, inventory, and initial marketing activities.

Q How does the Urbanpoche franchise business operate?

Franchisees manage retail operations, inventory, and customer engagement while following brand standards and using product catalogs and digital marketplace integration.

Q What space is required to start the franchise?

Retail outlets require 500–1,000 sq.ft in high-footfall urban locations.

Q How long does it take to recover the investment?

Payback is estimated at 3–4 months depending on location, sales volume, and promotional efficiency.

Q How can investors apply for the franchise?

Applicants submit a franchise inquiry. Upon approval, training, marketing support, and operational guidance are provided to launch and manage the store. ## 15. Similar Franchise Opportunities

Disclaimer: All scores, rankings, and estimates on ForeFind are independently produced editorial assessments using publicly available data and validated brand-submitted information. They are not verified facts, financial advice, or investment recommendations. Full Disclaimer.

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