About the brand
Lux Industries Ltd Franchise
Franchise Quick Facts
| Brand Name | ONN (by Lux Industries Ltd) |
|---|---|
| Industry / Business Category | Men’s Apparel / Mens Footwear |
| Founded Year | 2022 |
| Franchise Started Year | 2022 |
| Total Franchise Outlets | 20–50 |
| Estimated Investment | INR 10–20 Lakh |
| Franchise Fee | INR 99,000 (one-time) |
| Royalty Fee | None (royalty-free model) |
| Space Requirement | 200–300 sq.ft |
| Staff Requirement | Typically 2–5 employees depending on outlet size |
| Expected Payback Period | 2–3 years |
1. What is ONN?
ONN is a men’s apparel and footwear brand operated by Lux Industries Ltd, focusing on premium innerwear, athleisure, and leisurewear. The brand caters to style-conscious male consumers seeking functional, fashionable, and comfortable clothing. Franchise outlets serve urban and semi-urban male customers, positioning ONN within the broader men’s fashion and retail apparel segment.
2. How the Business Works
Customers browse and select men’s innerwear, sportswear, or leisurewear in-store. Outlets are designed to provide a premium retail experience, with product displays organized for easy selection. Daily operations include inventory management, sales tracking, customer assistance, and maintaining outlet aesthetics. Revenue is generated through in-store purchases, repeat customers, and seasonal promotions targeting style-conscious men.
3. Products or Services Offered
Franchise outlets offer:
| Innerwear | Comfortable, stylish daily essentials |
|---|---|
| Sportswear | Performance-driven clothing for active lifestyles |
| Leisurewear | Casual clothing blending comfort and modern style |
| Footwear (Optional) | Complementary casual and sports shoes |
| Accessories | Limited apparel-related accessories depending on outlet size |
4. Franchise Structure and Operating Model
Franchise partners:
- Manage daily retail operations and staff
- Maintain brand standards, presentation, and customer service
- Monitor inventory and stock replenishment
Franchisor provides:
- Assistance in store design and premium layout
- Centralized supply chain for inventory management
- Ongoing marketing campaigns, promotions, and product updates
Franchisees operate independently while following ONN’s operational and quality standards.
5. Franchise Cost and Investment
| Initial Investment | INR 10–20 Lakh covering outlet setup, fixtures, inventory, and branding |
|---|---|
| Franchise/Brand Fee | INR 99,000 (one-time) |
| Royalty | None; franchisees retain 100% of earnings |
| Additional Costs | Staffing, local marketing, utilities, and store maintenance |
6. Space and Setup Requirements
| Space Requirement | 200–300 sq.ft per outlet |
|---|---|
| Preferred Locations | Malls, shopping complexes, high-footfall retail streets |
| Equipment/Setup Needs | Display racks, counters, lighting, point-of-sale system |
| Staffing | 2–5 employees for sales, customer service, and inventory management |
7. Training and Franchise Support
Franchisees receive:
- Store setup guidance and layout planning
- Operational training including inventory handling, merchandising, and customer service
- Centralized supply chain for stock replenishment
- Marketing support, promotional campaigns, and franchisee communications
- Ongoing operational assistance for quality and brand consistency
8. Revenue Model and ROI Factors
Revenue is generated through retail sales of men’s innerwear, athleisure, and leisurewear. Pricing aligns with premium yet accessible positioning. Repeat purchase potential is driven by product quality, seasonal launches, and brand recognition. Operational cost efficiency and location footfall influence profitability. The expected payback period is approximately 2–3 years.
9. Brand Background and Expansion
| Established Year | 2022 |
|---|---|
| Franchise Launch | 2022 |
| Franchise Network Size | 20–50 outlets |
| Geographic Presence | Urban and semi-urban areas in India |
| Expansion Goals | Strengthen presence in tier-1 and tier-2 cities, expand product categories within men’s apparel |
10. What Makes This Franchise Different
ONN differentiates itself through a premium men’s fashion focus in innerwear and athleisure, with a curated product range and in-store experience that combines style, comfort, and functionality. Operationally, its royalty-free franchise model and centralized supply chain support allow entrepreneurs to maintain high margins while following a scalable retail workflow.
11. Key Advantages of the Franchise
- High demand for premium men’s innerwear and athleisure
- Scalable retail model adaptable to multiple city formats
- Repeat customer potential through quality products and brand loyalty
- Comprehensive support including setup, training, and marketing
- No royalty fees, maximizing profitability for franchise partners
12. Who Should Consider This Franchise
- Entrepreneurs entering premium men’s fashion retail
- Investors seeking low-risk, high-margin franchise opportunities
- Small retail investors targeting QSR-style scalable outlets
- Franchisees aiming for brand recognition with established corporate support
14. Similar Franchise Opportunities
- Jockey India – Innerwear and casual clothing franchise
- Playboy Innerwear – Premium men’s innerwear and loungewear
- Rupa Lux Innerwear – Established men’s innerwear franchise
- Van Heusen Men’s Wear – Urban premium fashion retail
This profile provides a neutral, investor-focused overview of the ONN franchise, its operations, investment details, support systems, and growth potential.
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Frequently asked questions
Initial investment ranges from INR 10–20 Lakh, covering outlet setup, fixtures, and inventory. A one-time franchise fee of INR 99,000 applies, and the model is royalty-free, allowing franchisees to retain full earnings. Operational costs include staffing, local marketing, and utilities.
Franchisees manage day-to-day retail operations, including inventory, merchandising, and customer service. Outlets deliver premium men’s innerwear, athleisure, and leisurewear, following brand standards for display, service, and sales process.
Each outlet requires 200–300 sq.ft, located in malls, high-footfall shopping streets, or commercial complexes. Layouts include display units, counters, and point-of-sale systems for efficient customer service.
The expected payback period is 2–3 years, depending on outlet location, footfall, and operational efficiency.
Prospective franchisees contact ONN’s franchise team, submit application details, attend orientation, finalize agreements, and receive setup support for outlet launch. ## 14. Similar Franchise Opportunities
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