Dessert Bar By Basant Franchise
Franchise Quick Facts
| Brand Name | Dessert Bar By Basant |
|---|---|
| Industry / Business Category | Ice Cream / Frozen Desserts |
| Founded Year | 1950 |
| Franchise Started Year | 2020 |
| Total Franchise Outlets | 10–20 |
| Estimated Investment | INR 30 Lakh – 50 Lakh |
| Franchise Fee | INR 10,00,000 |
| Royalty Fee | 2% per annum |
| Space Requirement | 250–500 Sq.ft |
| Staff Requirement | Franchise owner plus trained production and service staff |
| Expected Payback Period | 8–10 Months |
1. What is Dessert Bar By Basant?
Dessert Bar By Basant is an ice cream and frozen dessert brand offering a wide range of kulfi, ice creams, and flavored frozen treats. It operates in the food and beverage industry, serving consumers seeking authentic Indian kulfi as well as innovative ice cream flavors. The brand targets dessert lovers of all ages, emphasizing quality, tradition, and a premium customer experience.
2. How the Business Works
The business operates through retail outlets, where customers purchase fresh kulfi, ice creams, and related frozen desserts. Daily operations include preparing traditional and modern flavors, maintaining cold storage, serving customers, and managing in-store sales. Revenue is generated through in-store purchases, catering for events, and seasonal promotions.
3. Products or Services Offered
Primary Offerings
| Traditional Kulfi | Handmade, authentic Indian kulfi with classic flavors |
|---|---|
| Ice Creams | Fruit-based, milk-based, almond, chocolate, and seasonal innovations |
| Specialty Flavors | Kulfi Gharey Wali, Milk Badam, and customized combinations |
| Event-Specific Desserts | Catering for birthdays, weddings, and corporate events |
Business Model Features
- Combines traditional preparation techniques with modern production methods
- Offers a premium frozen dessert experience for retail and special occasions
- Maintains consistent quality across outlets
4. How the Franchise Model Works
| Role of Franchise Partner | Operate an outlet, manage local sales, prepare and serve desserts |
|---|---|
| Responsibilities of Franchise Owner | Staff management, quality control, inventory, customer service, and local marketing |
| Outlet Operation | Small retail unit with production and service areas, focused on high-quality frozen dessert preparation |
| Franchisor-Franchisee Relationship | Brand licensing, recipe and operational training, marketing guidance, and ongoing support |
5. Franchise Cost and Investment Overview
| Estimated Investment | INR 30 Lakh – 50 Lakh |
|---|---|
| Franchise Fee | INR 10,00,000 one-time |
| Setup Cost Components | Outlet setup, refrigeration equipment, ingredients, packaging, marketing |
| Royalty / Ongoing Fees | 2% per annum |
6. Space and Infrastructure Requirements
| Space Requirement | 250–500 Sq.ft including production, storage, and customer service area |
|---|---|
| Preferred Locations | Urban areas with high footfall, near commercial zones or food courts |
| Equipment Needs | Freezers, mixers, display counters, storage units |
| Staffing Requirements | Trained service staff, ice cream makers, and operational support |
7. Training and Franchise Support
| Operational Training | Production techniques for kulfi and ice cream |
|---|---|
| Store Setup Guidance | Layout, equipment installation, and workflow design |
| Marketing Support | Promotional campaigns, branding material, and local engagement strategies |
| Ongoing Assistance | Product development, seasonal flavors, quality control, and operational consulting |
8. Revenue Model and ROI Factors
| Revenue Streams | Retail ice cream and kulfi sales, event catering, and promotional offers |
|---|---|
| Customer Demand Patterns | Consistent demand for frozen desserts, especially in summer and festive seasons |
| Repeat Purchase Potential | High for local customers and event catering clients |
| Operational Cost Considerations | Ingredients, packaging, utilities, staff wages, and marketing |
| Expected Payback Period | 8–10 months |
9. Brand History and Expansion
| Established Year | 1950 |
|---|---|
| Franchising Began | 2020 |
| Number of Franchise Outlets | 10–20 |
| Geographic Markets | Primarily urban regions with high dessert consumption |
| Expansion Plans | Increasing franchise network in key cities and exploring new delivery channels |
10. Key Advantages of the Franchise
- Strong market demand for frozen desserts and kulfi
- Scalable retail model with high footfall potential
- Combines traditional recipes with innovative flavors
- Operational support and brand guidance for franchisees
- Opportunity to participate in a heritage dessert brand with nationwide recognition
11. Who Should Consider This Franchise
- Entrepreneurs interested in food and dessert retail
- Individuals seeking medium-scale retail business opportunities
- Investors with interest in frozen desserts or heritage food brands
- Experienced bakery or ice cream operators
Similar Franchise Opportunities
- Naturals Ice Cream – Traditional Indian ice cream and kulfi franchise
- Kwality Wall’s – Popular ice cream retail chain
- Cream Bell Ice Creams – Frozen dessert retail and distribution network
- Häagen-Dazs – Premium ice cream outlets
- Gelato Italiano – Artisanal gelato franchise
Dessert Bar By Basant offers a heritage-based frozen dessert franchise opportunity combining traditional recipes, innovative ice cream flavors, and a proven brand legacy for aspiring entrepreneurs.
What is the investment required for Dessert Bar By Basant franchise?
Investment ranges from INR 30 Lakh to 50 Lakh, covering outlet setup, equipment, and initial inventory.
How does the Dessert Bar By Basant franchise business work?
Franchisees operate retail outlets offering traditional and innovative frozen desserts, including kulfi and ice cream, for walk-in and event customers.
What space is required for the franchise?
The franchise requires a retail space of 250–500 Sq.ft suitable for production, storage, and customer service.
How long does it take to recover the investment?
The expected payback period is 8–10 months depending on sales and market conditions.
How can investors apply for the franchise?
Prospective franchisees can contact Dessert Bar By Basant to receive licensing, training, and operational support to launch their outlet. ## Similar Franchise Opportunities
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