About the brand
Tarang Arts Franchise
Franchise Quick Facts
| Brand Name | Tarang Arts |
|---|---|
| Industry / Business Category | Handicrafts |
| Founded Year | 2004 |
| Franchise Started Year | 2024 |
| Total Franchise Outlets | 1–10 |
| Estimated Investment | INR 1 Cr – 2 Cr |
| Franchise Fee | INR 1 Lakh |
| Royalty Fee | 30% |
| Space Requirement | 3000–5000 Sq.ft |
| Staff Requirement | Typically 5–10 employees per outlet |
| Expected Payback Period | 2–3 years |
1. What is Tarang Arts?
Tarang Arts is a retail brand specializing in Indian handicrafts, including Tanjore paintings, brass sculptures, and curated home décor items. Operating in the cultural and lifestyle sector, it serves customers interested in traditional and artisanal products. The franchise targets art enthusiasts and collectors who value handcrafted, culturally significant items. It falls within the broader ethnic handicraft and specialty decor category.
2. How the Business Works
Franchise outlets function as experiential retail spaces where customers explore and purchase handcrafted art. Daily operations include product display, customer engagement, order fulfillment, and inventory management. Revenue is generated primarily through in-store and online sales, including seasonal collections, curated exhibitions, and artisan collaborations.
3. Products or Services Offered
| Tanjore Paintings | Hand-painted works with intricate details and gold foil embellishments |
|---|---|
| Brass Sculptures | Traditional motifs and figures from Indian mythology |
| Home Décor | Wall art, showpieces, and decorative artifacts blending traditional and modern aesthetics |
| Workshops & Experiences | Art creation workshops for community engagement and brand promotion |
4. How the Franchise Model Works
Franchise partners manage retail showrooms showcasing curated Indian art and handicrafts:
| Role of Franchise Partner | Oversee daily operations, staff management, and customer experience |
|---|---|
| Responsibilities | Sales, inventory, merchandising, events, and marketing within the local market |
| Franchisor Support | Product sourcing, artisan network access, training, marketing guidance, and operational standards |
| Outlet Operation | Experiential retail with a combination of curated display and interactive experiences |
5. Franchise Cost and Investment Overview
| Estimated Investment | INR 1 Cr – 2 Cr for setup, inventory, and operational costs |
|---|---|
| Franchise Fee | INR 1 Lakh |
| Setup Costs | Outlet construction, display infrastructure, inventory procurement, staff onboarding |
| Royalty | 30% on revenue, covering brand support, training, and ongoing operational guidance |
6. Space and Infrastructure Requirements
| Space Requirement | 3000–5000 Sq.ft, suitable for galleries, workshops, and product displays |
|---|---|
| Location Type | High-footfall commercial areas, premium retail districts, or cultural centers |
| Equipment Needs | Display units, lighting, shelving, POS systems, workshop areas |
| Staffing | 5–10 trained employees managing sales, customer service, and artisan coordination |
7. Training and Franchise Support
- Comprehensive operational training on sales, merchandising, and customer engagement
- Guidance on product handling, storage, and artisan collaborations
- Marketing support including brand campaigns, exhibitions, and promotional activities
- Continuous operational guidance and business performance monitoring
8. Revenue Model and ROI Factors
Revenue streams include:
- Direct retail sales of handicrafts and home décor items
- Seasonal or themed collections driving repeat customer engagement
- Workshops and events offering additional service revenue
- Operational costs include staff salaries, inventory replenishment, and rental
- Expected payback period: 2–3 years depending on location and sales volume
9. Brand History and Expansion
| Established Year | 2004 |
|---|---|
| Franchising Started | 2024 |
| Existing Network | 6 branches across Bangalore and Coimbatore |
| Markets Served | Urban centers with interest in premium handicrafts |
| Expansion Plans | Franchise rollout targeting tier-1 and tier-2 cities with dedicated retail spaces |
10. Key Advantages of the Franchise
- Access to skilled artisan networks and curated traditional products
- Strong heritage brand with established recognition in Indian handicrafts
- Scalable retail model with potential for experiential outlets
- Franchise support in marketing, operations, and artisan sourcing
- Opportunity to engage customers through workshops and cultural experiences
11. Who Should Consider This Franchise
- Entrepreneurs with interest in cultural and heritage products
- Investors in specialty retail or artisanal markets
- Operators with experience in lifestyle, decor, or boutique retail
- Business owners seeking high-value niche products with a focus on craftsmanship
13. Similar Franchise Opportunities
- FabIndia – Handicrafts and ethnic products retail
- Anokhi – Traditional textile and home décor franchises
- Kalakruti – Indian artisan products and cultural retail
- Hastkala Handicrafts – Specialty handicraft stores with franchise model
- Craftsvilla – Ethnic and artisanal lifestyle retail franchise
These brands operate in similar ethnic, artisan, and home décor markets, providing comparable investment and operational models.
Investment and financials
Investor fit profile
Franchise support
Brand strength
Licences and compliance
Frequently asked questions
Investment ranges from INR 1 Cr to 2 Cr, covering franchise fee, outlet setup, inventory, and staffing.
Franchisees operate retail outlets that sell Indian handicrafts and art, manage staff, conduct workshops, and maintain local marketing initiatives under brand guidelines.
Recommended outlet space is 3000–5000 Sq.ft, providing room for product display, workshops, and customer interaction areas.
Payback period is estimated at 2–3 years depending on location, sales volume, and customer engagement activities.
Prospective partners submit an application to the brand, complete training, and establish a retail outlet following operational and brand standards. ## 13. Similar Franchise Opportunities
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