Splater Franchise
Brand & Franchise Snapshot
| Brand Name | Splater |
|---|---|
| Industry / Business Category | Online Food Ordering / Cloud Kitchen |
| Founded Year | 2018 |
| Franchise Started Year | 2021 |
| Total Franchise Outlets | 1–10 |
| Estimated Investment | INR 5–10 Lakh |
| Franchise Fee | INR 2 Lakh |
| Royalty Fee | 9% |
| Space Requirement | 750–1250 sq.ft. |
| Staff Requirement | Kitchen staff, delivery coordinators, operations personnel |
| Expected Payback Period | 10–11 months |
1. What is Splater?
Splater operates as a cloud kitchen brand specializing in multi-cuisine food delivery. It leverages online ordering platforms, aggregator apps, and social media channels to reach customers directly. The brand focuses on convenience, affordability, and operational scalability, targeting food entrepreneurs, home chefs, and delivery-focused entrepreneurs. It falls under the broader online food ordering and cloud kitchen franchise category.
2. How the Business Works
- Customers place orders via apps, aggregators, or social media portals
- Food is prepared in a cloud kitchen without dine-in facilities
- Daily operations include menu preparation, order management, packaging, and dispatch
- Revenue comes from direct online orders, aggregator commissions, and takeaway sales
- Franchisees follow standard operating procedures, maintain quality, and monitor performance metrics
3. Products or Services Offered
| Multi-Cuisine Menu | Offers diverse dishes across cuisines to cater to broad tastes |
|---|---|
| Delivery and Takeaway | Focused on fast and efficient packaging for aggregator and direct orders |
| Seasonal Menu Updates | Regular menu engineering to align with market trends and consumer demand |
| Specialty Offerings | Limited-time promotions and meal combos for customer engagement |
4. Franchise Structure and Operating Model
- Franchisees operate a cloud kitchen under the Splater brand
- Responsibilities include kitchen management, staff training, order fulfillment, and quality control
- Franchisor provides kitchen setup guidance, menu development, operational manuals, and aggregator onboarding support
- Franchisees maintain consistent service standards, implement automation where applicable, and monitor business performance
5. Franchise Cost and Investment
| Estimated Investment | INR 5–10 Lakh, including kitchen setup, equipment, and initial marketing |
|---|---|
| Franchise Fee | INR 2 Lakh |
| Setup Costs | Kitchen equipment, ingredients inventory, packaging, and digital infrastructure |
| Royalty | 9% of gross revenue for brand support and ongoing operations |
6. Space and Setup Requirements
| Space Requirement | 750–1250 sq.ft., sufficient for kitchen operations, storage, and dispatch |
|---|---|
| Location Preferences | Urban areas with high delivery demand and aggregator presence |
| Equipment Needs | Cooking appliances, refrigeration, packaging, and order management systems |
| Staffing Considerations | Trained kitchen staff, order processors, and delivery coordinators |
7. Training and Franchise Support
- Initial training on kitchen operations, menu execution, and order management
- Support with aggregator registration and digital platform integration
- Marketing guidance including social media campaigns and local promotions
- Operational manuals covering quality control, staff management, and customer service
- Continuous performance monitoring and process optimization
8. Revenue Model and ROI Factors
| Pricing Structure | Menu-based pricing with delivery fees as applicable |
|---|---|
| Demand Drivers | Growth in online food ordering, urban convenience, and aggregator reach |
| Repeat Customer Potential | High, supported by subscriptions, meal combos, and seasonal menu rotation |
| Operational Costs | Staff salaries, ingredient procurement, utilities, and packaging |
| Expected Payback Period | 10–11 months depending on order volume and delivery efficiency |
9. Brand Background and Expansion
- Founded in 2018 with a cloud kitchen franchise launched in 2021
- Focused on digital-first multi-cuisine food delivery
- Supports franchisees with setup, operations, and marketing
- Expansion strategy targets urban regions with strong delivery demand
10. What Makes This Franchise Different
- Operates entirely as a cloud kitchen, eliminating dine-in overheads
- Integrates technology for online ordering, delivery coordination, and menu updates
- Offers a multi-cuisine model adaptable to local preferences, making it scalable and highly flexible compared with single-cuisine or traditional dine-in models
11. Key Advantages of the Franchise
- Low initial capital requirement and minimal real estate overhead
- Scalable model with multi-revenue streams through aggregators and direct orders
- Strong operational support including training, kitchen setup, and performance monitoring
- High repeat customer potential due to online convenience and menu diversity
- Quick expected payback period for a technology-driven food business
12. Who Should Consider This Franchise
- Entrepreneurs seeking a digital-first food business with low overhead
- Home chefs or culinary enthusiasts looking to monetize skills
- Investors targeting the cloud kitchen and online food ordering sector
- Franchisees interested in scalable operations with structured support
14. Similar Franchise Opportunities
- Rebel Foods / Faasos
- FreshMenu
- Eat.fit
- Box8
These franchises operate in the cloud kitchen or online food delivery sector, offering comparable franchise opportunities for investors interested in the digital-first food market.
What is the investment required for Splater franchise?
The total investment ranges from INR 5–10 Lakh, covering kitchen setup, initial inventory, and operational systems.
How does the Splater franchise operate?
Franchisees manage a cloud kitchen that handles preparation, packaging, and online order fulfillment with operational support and menu guidance from the franchisor.
What space is required for the franchise?
A kitchen area of 750–1250 sq.ft. is recommended for efficient operations and storage.
How long does it take to recover the investment?
Expected payback period is 10–11 months, depending on order volume and operational efficiency.
How can investors apply for the franchise?
Prospective franchisees contact Splater to review investment requirements, receive training, and launch a cloud kitchen under the brand’s operational model. ## 14. Similar Franchise Opportunities
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