About the brand
Behind The Mirror Unisex Salon Franchise
Brand Information Snapshot
| Brand Name | Behind The Mirror Unisex Salon |
|---|---|
| Industry Category | Beauty & Wellness |
| Business Segment | Salon Services (Hair, Skin, Nail & Makeup) |
| Founded Year | 2018 |
| Franchise Started Year | 2019 |
| Headquarters | India |
| Number of Franchise Outlets | 1–10 |
1. What is Behind The Mirror Unisex Salon?
Behind The Mirror Unisex Salon is a franchise-based beauty and wellness business operating in the salon services sector, offering hair, skin, nail, and makeup services through professionally managed outlets.
The brand focuses on providing a full-service salon experience that combines multiple beauty treatments within a single location.
2. How the Business Works
The business operates as a service-based salon model where customers visit the outlet for grooming and beauty treatments.
A typical customer journey includes:
- Visiting the salon or booking an appointment
- Consulting with staff regarding service requirements
- Receiving selected beauty treatments
- Making payment and scheduling repeat visits
Daily operations involve appointment management, service delivery, staff coordination, and maintaining hygiene and service standards.
Revenue is generated through service charges across different categories, supported by repeat customer visits.
3. Products or Services Offered
The offering includes a wide range of personal care and grooming services.
Core Service Categories:
- Hair Services
Haircuts, styling, coloring, and treatment services
- Nail Services
Manicure, pedicure, and nail design services
- Makeup Services
Occasion-based and daily makeup applications
- Beauty Treatments
Facials, waxing, and skincare services
The service mix is designed to cater to routine grooming as well as special occasion needs.
4. How the Franchise Model Works
The franchise model is structured around salon outlets operated by individual partners under standardized systems.
Franchise Partner Responsibilities:
- Set up and manage the salon outlet
- Hire and manage trained staff
- Deliver services according to brand standards
- Handle local marketing and customer relationships
Franchisor Role:
- Provide brand identity and salon concept
- Offer guidance on salon design and layout
- Deliver staff training and operational processes
- Provide software tools for billing and appointment management
- Offer ongoing operational and marketing support
The model ensures consistency in service delivery and customer experience.
5. Franchise Cost and Investment Overview
The investment requirement varies depending on the scale of the salon setup.
Investment Details:
| Estimated Investment | INR 5 Lakh – 30 Lakh |
|---|---|
| Franchise Fee | INR 1,00,000 |
| Royalty Fee | 10% |
Cost Components:
- Interior setup and salon design
- Equipment for hair, skin, and nail services
- Initial product inventory
- Staffing and training costs
- Marketing and launch expenses
The investment reflects flexibility in outlet size and service capacity.
6. Space and Infrastructure Requirements
The business requires a moderately sized salon setup.
Requirements:
| Space Needed | 350 – 1000 sq. ft. |
|---|---|
| Location Preference | Residential areas, high-street retail, or commercial zones |
| Infrastructure Needs | — |
- Service stations for hair and beauty treatments
- Waiting and reception area
- Storage for products and equipment
Staffing:
- Hair stylists and beauty therapists
- Front desk or reception staff
The layout is designed to support multiple services simultaneously.
7. Training and Franchise Support
Support systems are structured to ensure operational consistency and service quality.
Support Includes:
- Training for staff on technical skills and customer service
- Guidance on salon setup and interior design
- POS and billing software for operations
- Ongoing operational and marketing support
These systems help franchisees manage daily operations efficiently and maintain service standards.
8. Revenue Model and ROI Factors
Revenue is generated through service-based income.
Key Revenue Drivers:
- Regular grooming services such as haircuts and facials
- Occasion-based services like makeup and styling
- Repeat visits from existing customers
ROI Considerations:
Estimated Payback Period: 8–11 months
- Revenue influenced by customer footfall and service pricing
- Repeat customer base supports consistent income
- Operational efficiency and staff utilization impact margins
The model benefits from recurring demand in personal grooming services.
9. Brand History and Expansion
- Established in 2018
- Franchise model launched in 2019
- Focused on expanding salon presence across multiple locations in India
The brand is positioned in a growing beauty and wellness market with increasing demand for organized salon services.
10. Key Advantages of the Franchise
- Operates in a high-frequency service category
- Flexible investment range suitable for different market sizes
- Multiple revenue streams across service categories
- Repeat customer-driven business model
- Structured support including training and operational tools
- Scalable salon format adaptable to various locations
Franchise Investment Snapshot
| Estimated Investment | INR 5 Lakh – 30 Lakh |
|---|---|
| Franchise Fee | INR 1,00,000 |
| Royalty Fee | 10% |
| Space Requirement | 350 – 1000 sq. ft. |
| Payback Period | 8–11 Months |
| Number of Outlets | 1–10 |
Investment and financials
Investor fit profile
Franchise support
Brand strength
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Licences and compliance
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