About the Business
Our Story:
Elevating E-Commerce: Pioneering Trends and Unleashing Potential
The essence of E-commerce lies in offering what the conventional retail market cannot, coupled with the advantage of procuring products at more affordable prices than their retail counterparts. With the late 1990s witnessing a surge in satellite and cable television adoption, coupled with evolving lifestyles and an overall enhancement in living standards, E-commerce began to gain significant momentum. By the year 2001, the global E-commerce network had already surpassed a staggering $5 billion in total revenue. However, the journey in a developing nation like India was a bit more protracted. The roots of the E-commerce industry in India took nearly two decades to strengthen, mainly because of the financial constraints prevalent in the early 1990s and the paramount importance of the ‘touch and feel’ factor during that era.
Fast forward to today, and we find ourselves in an India dramatically different from the past. Changing lifestyles, the rise of women in the workforce, increasing disposable incomes, nuclear family structures, seamless payment systems, and a strong inclination towards Western culture have presented an array of opportunities for E-commerce companies. The Indian teleshopping and E-commerce market, currently valued at approximately 2200 crore, is poised to double in size over the next five years. In stark contrast to traditional and modern retail practices, modern consumers often make their purchases based on televised product demonstrations. These demos typically feature toll-free phone lines that allow consumers to place orders with ease and provide a variety of payment options.
The Role of Technology: A Boon for E-Commerce
The evolution of technology, combined with the surge in internet usage, has been a boon for the E-commerce industry. With increasing computer literacy worldwide, even individuals with limited education can now seamlessly place orders online. The world of tele-commerce comprises dedicated television channels and airtime slots across different genres, spanning entertainment, news, and more. Among the 220 million households in India, a staggering 130 million are connected to cable or direct-to-home (DTH) TV services. Of the total market share worth Rs 2,200 crore, dedicated home shopping channels alone contribute about Rs 700 crore.
The Preferred Shopping Medium for Busy Lifestyles
In a world where many individuals are juggling demanding work schedules and family responsibilities, teleshopping has become the preferred method of shopping. Teleshopping companies offer a diverse range of products at competitive prices, attracting busy professionals and families alike.
Looking Ahead
As we navigate this ever-evolving landscape, the E-commerce market in India stands at a valuation of approximately 2200 crore, with expectations of doubling in size within the next five years. The future holds endless possibilities, fueled by the unstoppable march of technology and the ever-increasing convenience it brings. Teleshopping is not just a trend but a way of life that empowers consumers to make informed choices from the comfort of their homes. We look forward to being part of this exciting journey as E-commerce continues to transform and revolutionize the way we shop.
