About the Business
Clixflix: India’s Premier DVD/VCD Rental Club – Leading the Entertainment Revolution!
Welcome to Clixflix, the trailblazers in India’s home entertainment industry. Since our inception in 2004, we have continually evolved to offer you the very best in DVD/VCD rentals. We take pride in being India’s first organized DVD/VCD rental club, and our journey has been nothing short of extraordinary.
Our Hybrid Model – Offline and Online Excellence:
At Clixflix, we understand that convenience is key. That’s why we have adopted a unique hybrid model that seamlessly combines offline and online experiences. Our offline model encompasses STORES, TELEPHONE, and MOBILE services, while our online model operates primarily through the INTERNET, offering physical delivery of DVDs & VCDs right to your doorstep.
Expanding Our Footprint:
With 6 strategically located stores in Mumbai, Thane, and Navi Mumbai, Clixflix has firmly established itself as a household name. We also operate a dedicated Call-In Member handling facility in Mumbai, serving over 15,000 satisfied members. In addition, we have implemented a robust SMS platform and a dynamic user-friendly website, ensuring that our members have access to the latest content with ease.
The Changing Landscape of Home Video:
In the ever-evolving home video industry, we have witnessed significant transformations. Factors such as the affordability of DVD/VCD players, rapid content release on home video, simultaneous theatrical and home video releases, direct-to-video launches, exclusive rental windows, a vast influx of content, and the introduction of cutting-edge technologies have reshaped the landscape. The opportunity now lies in delivering a wide range of original content to the 11 million DVD households (expected to reach 66 million by 2010) at competitive prices and in the most convenient manner.
Embracing the Hybrid Model:
The movie rental industry has come full circle, transitioning from pure ‘brick and mortar model’ rentals to exclusive ‘online model’ rentals and finally, to the widely accepted ‘hybrid model’ rentals. Regardless of the model, CONTENT AGGREGATION & DISTRIBUTION remains the core of our business. More developed markets like the United States, pioneered by giants such as Blockbuster (with 5100 stores, including franchisees), Movie Gallery, and Hollywood Video (with 4700 stores), have thrived since the early eighties.
Join the Clixflix revolution and experience entertainment like never before. Discover a vast library of content, unbeatable convenience, and competitive pricing—all at your fingertips.
Contact Clixflix today and be a part of the future of home entertainment!
