About the Business
About Us:
Welcome to Triple A – Revolutionizing the Hospitality Industry
Triple A, a privately held company established in March 2019, stands as a beacon of change in the world of hospitality with a mission rooted in core principles:
1. Affordable Hotel Bookings: We are committed to offering cost-effective hotel bookings to our valued guests.
2. Empowering Hotel Owners: Through the provision of factual data and optimized room bookings, we stand alongside hotel owners, supporting their growth and prosperity.
3. Challenging OTA & Aggregator Monopolies: Our goal is to break the stranglehold of online travel agencies (OTAs) and aggregators, introducing fairness and balance into the industry.
4. Fostering Fair Competition: We are dedicated to creating an environment where hotel owners can thrive and receive the rates they genuinely deserve, promoting healthy competition within the industry.
In the ever-evolving landscape of tourism and hospitality, a few dominant players have devised strategies to dictate hotel rates. We acknowledge their expertise in employing marketing techniques to attract tourists to specific hotels and facilitating bookings. However, our concern lies in their unilateral approach to setting market rates without substantiating their claims with reliable statistical data. The rates they establish are often self-serving and do not align with the true market dynamics.
Let us shed light on our concerns:
When a guest searches for a hotel in a particular city, they encounter a listing of hotels in a seemingly arbitrary popularity order. The perplexing aspect is how this order is determined. The same hotel, with identical amenities, may appear at the bottom of the list on one platform and at the top on another. This begs the question: Is popularity a mere facade designed to manipulate guest perception? The higher the commission these portals receive, the higher the hotel’s ranking—an inherently flawed formula. Is this not akin to a money-driven game where both hoteliers and guests suffer?
Some portals have introduced the concept of Dynamic Rates, a term implying a force that stimulates change or progress. However, we question the source of this force, as these portals fail to provide data supporting their rate claims.
While these platforms may generate a high volume of bookings, hotel revenues seldom witness significant improvement due to the impractical rates they impose. We acknowledge their diligence but challenge their role as rate decision-makers when they should primarily serve as booking facilitators.
We commend their efforts in making hotel rates more accessible to the general public. However, we must also consider the adverse impact. Hotels struggle to cover operational costs, which leads to compromised service standards and the loss of qualified staff vital for the industry’s growth.
In conclusion, balance is paramount in the hospitality industry. An equitable marketplace allows hoteliers to utilize their resources effectively, affording guests the freedom to choose, and hoteliers the autonomy to decide. No intermediary should wield undue influence beyond their rightful capacity.
Triple A envisions a hospitality industry characterized by fairness and transparency, where hotel owners prosper, guests enjoy choice, and intermediaries respect their roles.
Join us on this transformative journey.
Triple A Team
