About the Business
Introducing 612 League: Pioneering Pre-Teen Fashion in India
612 League, a trailblazing Indian clothing brand, is on a mission to redefine pre-teen fashion. Inaugurated in 2009 with the launch of a pilot design studio, this brand has accomplished remarkable milestones in just six short years, successfully permeating the entire Indian market. Today, it proudly graces over 450 Points of Sale (POS) across 150 cities in India.
A Universe of Fashion for the Young Stars:
612 League unveils a comprehensive collection of stylish, top-notch, budget-friendly, and exceptionally comfortable clothing for both pre-teen boys and girls. Our range encompasses a wide array of knits and woven garments, designed to cater to the unique demands of both summer and winter seasons. At the heart of 612 League’s philosophy lies the belief that pre-teens, often referred to as ‘tweens,’ are acutely aware of adult matters and harbor aspirations for a more teenage-like lifestyle. To cater to these dynamic young minds, we actively encourage an energetic lifestyle by offering products crafted from the finest fabrics, meticulously ensuring that every button, zip, and accessory withstands rigorous quality tests, guaranteeing hassle-free use over the long haul.
A Brand with a Global Outlook:
612 League proudly labels itself as an ‘imagined in India, international in outlook’ brand. We stand shoulder to shoulder with the giants of the retail market, rivaling global apparel brands in terms of design and quality. Our commitment to excellence has earned us prestigious accolades, including the Pinnacle Award for Best Kids & Children Clothing Performance at Shoppers Stop for two consecutive years and the Best Performing Kids & Children Clothing Brand at Reliance Trends for three consecutive years. Our business has consistently grown at a rate of over 50% per annum, firmly positioning us as the top-of-mind recall Kids & Children Clothing brand in India.
Unveiling the Future:
Our aspirations are limitless, as we strive for omnipresence in the Indian retail landscape. You can find our presence in various retail formats, including Large Format Stores (LFS), e-commerce platforms, Multi-Brand Outlets (MBOs), and Exclusive Brand Outlets (EBOs). We are rapidly expanding our Exclusive Brand Outlet presence from over 50 stores to an impressive 100 within the next 1-2 years. At 612 League, we are not just creating clothing; we are shaping the future of pre-teen fashion in India.
