About the Business
Introducing ‘Cones and Curries’ – A Game-Changer in ‘One Hand Eating’!
VARN Hospitality, headquartered in New Delhi, has redefined the concept of ‘One Hand Eating’ and ‘Food on The Move.’ It’s not a Wrap, Roll, Frankie, Burger, or Pizza; it’s a CONE. Enter ‘Cones and Curries,’ a revolutionary brand that brings the rich tapestry of traditional Indian cuisine to you in a convenient CONE. ‘Cones and Curries’ is set to transform your culinary experience in a way you’ve never seen before.
The brand made its grand debut at DLF Sarojini Nagar in New Delhi, a bustling hub for street shopping, home to a myriad of trendy shops catering to both men and women. This vibrant locale is also renowned for its delectable finger foods, making it the perfect stage for the launch of ‘Cones and Curries.’ The brand shares space with giants like McDonald’s and Haldiram.
The inception of this groundbreaking idea traces back a year when the founding team gathered to explore various Quick Service Restaurant (QSR) formats and concepts. Countless ideas, hours of meticulous planning, and brainstorming sessions led to several viable options. These discussions involved accomplished individuals who have left their mark on the world, bringing their in-depth knowledge to the table, all working towards a common mission: delivering an unparalleled food experience marked by innovation, represented by an ever-evolving motif that prioritizes customer satisfaction.
At the heart of VARN’s deliberations lay the commitment to introduce something innovative, inherently Indian, possessing international appeal, poised for global reach, and, above all, highly scalable.
The genesis of ‘Cones and Curries’ can be traced to extensive research, exhaustive R&D efforts, numerous tasting sessions, and a multitude of external validations. Feedback came from a variety of sources, including friends, family, commercial establishments, and the public at large. The result is a concept that breathes fresh air into the food industry – the first and only ‘true’ One-Hand-Eating format. It’s a meal you can enjoy while:
– Commuting by bus or train
– Balancing shopping bags
– Holding hands with your partner
– Dashing to work, lugging your laptop bag
– Navigating a mall or market with your kids in tow
– Grabbing a quick bite at your work desk or enjoying a working lunch in the boardroom
Our research indicates that many lip-smacking Indian delicacies have had limited success due to being perceived as messy to eat. ‘Cones and Curries’ boldly challenges this notion, establishing itself as a brand poised to conquer the world, leveraging the tried-and-true models and formats that have been the cornerstone of traditional QSRs.
We understand the diversity of food habits and tastes in India and offer solutions to cater to a wide range of cultural preferences. This is another critical Unique Selling Proposition (USP) that sets ‘Cones and Curries’ apart from other formats.
