About the Business
• Founded in 2003 in the United States, The Counter stands as the 21st century’s solution to the typical burger joints, boasting a remarkable expansion with over 100 stores currently in the development phase across the United States.
• The brand has achieved a global presence, with locations in North America, Ireland, and Saudi Arabia.
• The innovative concept revolves around offering customers an extensive array of fresh ingredients, empowering them to craft their own bespoke gourmet burgers, unlocking a staggering 312,120+ possible combinations.
• As part of The Counter Culture, patrons can expect to receive the latest promotions, announcements, and vital information, ensuring an enriched dining experience.
• The company’s culinary excellence has earned it a prominent place in GQ magazine’s list of 20 Hamburgers to Savor in Your Lifetime and the prestigious title of Best Burger as featured on OPRAH®.
