About the Business
Step into the World of Opportunities with TRU GROUP – Your Trusted Partner in the Food & Beverage Industry. Discover More!
Established in 1996, TRU GROUP, which stands for ‘Trustworthy, Reliable, and United,’ has embarked on a successful 15-year journey. We have evolved into a solutions provider, earning the trust of over 150 customers who rely on us for dependable solutions. Staying true to our virtue, all four group companies within TRU have united to deliver best-in-class solutions. TRU Global Beverages is a proud part of the 18-year-old TRU Group of Companies with a presence in India and the UAE.
Our Mission:
We aspire to be the world’s foremost provider of business solutions, creating enduring value for our clients, shareholders, our team, and the communities we serve.
Our mission provides our business with a clear sense of purpose and direction, deeply rooted in our brand identity. Our brand represents a distinct idea of who we are, serving as a benchmark against which all our endeavors – products, services, conduct, and communication – are measured. It is concise, straightforward, and unequivocal.
Our Brand:
TRU signifies clarity: We are here to excel – both in business and beyond. We achieve this by blending passion with precision, fostering an environment that encourages agile thinking to unearth opportunities that benefit all stakeholders.
Distinguished brands elicit powerful emotions. Today, individuals seek personality in business, much as they do in people, as it helps in determining trustworthiness, admiration, and collaboration.
Our brand claim transcends mere marketing slogans or advertising catchphrases. It embodies our approach and will continue to do so, reflecting an all-encompassing proposition: ‘performance’ encapsulates all that we do for our clients, extending beyond bottom-line outcomes. Visually, we express this conviction and passion in a new handwritten style.
Our Guiding Principles:
Trust: We conduct ourselves reliably, fairly, and honestly.
Teamwork: We leverage the diversity of our business and our people by collaborating for success.
Reliability: We act today with an eye on tomorrow, fostering transparency and leadership.
Performance: We uphold a culture focused on results.
Innovation: We continually challenge conventional wisdom and craft new solutions to meet customer needs.
Client Focus: We place customers at the heart of our activities, driving all our efforts.
Franchise Facts:
Area Required: 50 sq ft
Investment Range: Rs. 50,000 – Rs. 2 lakh
️ Franchise/Brand Fee: Rs. 1,00,000
Royalty/Commission: 15%
Franchise Benefits:
Site Selection Assistance
Comprehensive Operating Manuals
Field Assistance for Franchisees
Reputed Brand Name & Logo
The Trust of an Esteemed Brand
This business model is your path to achieving your dreams of becoming successful entrepreneurs. Don’t wait, take action now!
Warm Regards,
The TRU GROUP Team
