About the Business
At Craftlife, our passion for art is boundless, and our mission is to cultivate a deep appreciation for the rich tapestry of Indian craftsmanship in the hearts of all. Our journey commenced in the enchanting city of Jaipur, often referred to as the ‘Pink City.’ Over the span of eight remarkable years in the fashion jewelry manufacturing industry, we have been overwhelmed by the boundless love and appreciation from our patrons.
Today, Craftlife has evolved into a distinguished name in the realm of jewelry manufacturing and export. We specialize in crafting exquisite Silk Thread, Meenakari, German Silver, and Kundan Jewelry, all meticulously curated from the masterful hands of local artisans scattered throughout our vibrant city.
Our creations have garnered adoration from customers hailing from over 30 countries, and our global family continues to expand with each passing day.
A Glimpse of Our Founder’s Journey:
Born into a family of passionate artisans, our founder, Ira Purohit, was immersed in the world of Indian miniature art from a tender age. Her father, a celebrated painting artist and art curator, played a pivotal role in nurturing her artistic sensibilities. Driven by her innate passion, Ira embarked on a transformative path, leaving behind a successful five-year career in investment banking to follow her true calling—jewelry.
At Craftlife, we invite you to embark on a journey of artistry and elegance, as we continue to celebrate the timeless beauty of Indian craftsmanship.
