About the Business
Unlock Financial Growth with the RRMM Franchise Model – Explore Now!
The Rural Retail Marketing Mission (RRMM) introduces a franchise opportunity that can significantly boost your financial prospects. Read on to discover more!
The RRMM Trust, a not-for-profit organization, was established by the All India Panchayat Parishad (AIPP) with a long-term mission to promote and sponsor the establishment of one or more retail stores in every Gram Panchayat (village council) across India under the common brand name Panchayat Store. This initiative aims to ensure that every rural citizen in India can access their daily essentials with ease.
The Conundrum:
The absence of certified, standardized, and reliable retail outlets in rural areas.
Challenges related to channel management, promotion, marketing, communication, and distribution costs.
The existence of an unorganized distribution system and poor infrastructure.
The proliferation of counterfeit and substandard products and services.
The AIPP, a government-recognized apex National Federation of Panchayati Raj Institutions, and a non-profit social organization, possesses a deep understanding of rural consumer behavior, confidence-building measures, and effective communication with rural consumers.
Eligibility Criteria for Prospective Store Owners:
The applicant can be an individual or a self-help group.
Preference will be given to women, widows of armed forces/paramilitary forces servicemen killed in action, armed forces/paramilitary forces servicemen disabled in action, and physically challenged individuals.
The applicant or operator should have at least a Metric/10th Std. educational qualification.
The applicant or operator should be computer literate.
The applicant should obtain a support/recommendation letter from the Gram Panchayat Sarpanch.
The applicant should have an investment capability of at least Rs. 6.00 lakhs.
The applicant must be a resident of the village in which they intend to open the store.
The applicant can own and operate only one store.
If an individual, the applicant should preferably fall within the age group of 21-50 years.
The applicant should not be a minor, an undischarged insolvent, or a lunatic.
Store Owner Responsibilities:
Procure all products and services for further sale to consumers exclusively from RRMM or, under special circumstances, with written approval from RRMM, from registered and approved vendors of RRMM.
Offer a wide range and choice of products and services.
Sell products to consumers at the pre-declared prices fixed by RRMM.
Issue cash memos/invoices generated through ORTP to all customers.
Assist consumers in receiving prompt responses and remedies for warranty claims.
Aid consumers in obtaining rapid service responses for breakdown complaints.
Adhere to the system and guidelines established for the procurement of goods and services.
Ensure the store is attended to during all open hours.
Ensure that the store operator wears a standardized, clean uniform prescribed by RRMM.
Maintain a clean and well-maintained store.
Ensure that all equipment and systems are fully functional at all times.
Record and forward customer feedback to RRMM to expand the product range.
Provide daily, weekly, and monthly feedback to RRMM as per the provided reporting formats.
Assist companies during their promotional events organized in Panchayat villages.
Seize this golden opportunity as a franchisee and connect with us today to learn more. Don’t miss out – act now!
Best Regards,
The Rural Retail Marketing Mission (RRMM) Team
