About the Business
Unlocking Imagination and Learning Through Play at The City
The City, a groundbreaking concept hailing from the vibrant city of Singapore, is a trailblazer in the realm of role and pretend play for children aged 2 to 8 years. This pioneering concept harmoniously blends entertainment with the invaluable benefits of Learning Through Fun within the context of real-life scenarios, all wrapped in the enchanting world of role-playing.
Within this enchanting miniature metropolis, children step into a world where they can explore, learn, and play in a manner that mimics the activities of adults in a delightful, secure environment. Creativity and imagination take center stage, fostering holistic growth and development. The young ones can seamlessly transition into the roles of chefs, cashiers, doctors, nurses, or even policemen, complete with the corresponding uniforms and attire, immersing themselves in a world of endless possibilities.
In 2012, The City made its remarkable debut as Singapore’s inaugural interactive learning playground, setting the stage for top-tier role-play experiences in lifelike settings. Since then, it has firmly established itself as a frontrunner in the industry, captivating the hearts of children, families, and educational institutions not only in Singapore but also drawing the attention of enthusiastic participants from across the globe.
Our Expanding Presence
The City’s innovative approach to learning through play has transcended borders. Beyond its home base in Singapore, it has successfully extended its footprint to Myanmar and is poised to make its mark in India, the Philippines, and Tokyo, setting the stage for a global revolution in children’s edutainment. Join us as we continue to unlock the boundless potential of children’s imagination and foster a lifelong love for learning through play.
