About the Business
Discover Dezertfox: Your Premium Destination for Exquisite Western Desserts and More
About Us:
Dezertfox is a dessert cafe that epitomizes the essence of exceptional western desserts and delectable snack offerings. Our journey began with a simple yet powerful mission – to deliver top-quality desserts and snacks. Dezertfox has rapidly become a go-to hub for midnight cake deliveries and a vibrant hangout spot catering to the diverse needs of the youth.
Our Visionary Leader:
Dezertfox is proudly helmed by Ayush Agarwal, a distinguished alumnus with an MBA from IIM Ahmedabad and a B.Tech from IIT Varanasi. Ayush boasts a rich professional background, having contributed to and consulted on significant projects for major retail players in both India and abroad. His extensive travels and a transformative sojourn in Paris, France, inspired the vision of establishing India’s first dessert cafe chain. A place where patrons could relish world-class western desserts, savory delights, coffee, tea, and a range of other beverages, all within a cozy and inviting ambiance. Our mission is to create India’s premier dessert cafe chain that adheres to international standards of excellence.
Why a Dessert and Bakery Franchise?
The Indian bakery market is a thriving industry, with an estimated value exceeding Rs 50,000 crores and a remarkable growth rate projected at 20-25% in the years to come.
Cakes and desserts have evolved to become indispensable components of various celebrations, be it weddings, birthdays, anniversaries, or special occasions like Mother’s Day, Father’s Day, Valentine’s Day, and New Year.
Desserts and bakery businesses offer attractive profit margins when efficiently managed.
This business can be successfully operated by experienced entrepreneurs and even individuals with no prior business experience, provided they receive the right guidance.
Even for small gatherings and dinners, the public favors outsourcing desserts from local bakeries.
Why Choose Dezertfox Franchise?
Dezertfox is led by an illustrious team, including an IIT and IIM alumnus, and a dedicated group of professionals who guide franchisees through the entire setup process. This includes assistance with business establishment, interior design, vendor selection, and obtaining necessary permits.
We maintain a Center of Excellence in New Delhi, where we consistently innovate and develop new products and recipes in alignment with international trends. We periodically substitute materials and suppliers to optimize costs.
Stringent food standards and quality are upheld, with monthly reviews ensuring excellence.
Our in-house interior team is equipped to create modern and enticing store designs while maintaining a uniform aesthetic throughout the nation. We’ve also established partnerships with major equipment suppliers, enabling cost-effective store setups.
We boast a nationwide network of raw material suppliers, guaranteeing access to high-quality ingredients at competitive prices.
We’re in the process of establishing a training school for dessert chefs, simplifying the recruitment process for franchisees and ensuring consistent recipe execution.
We’re implementing an IT network and loyalty program to monitor sales, enhance customer loyalty, and create a substantial revenue source for franchisees.
Marketing Strategies:
Our dedicated team supports franchisees with a comprehensive range of marketing activities, including:
– Effective social media advertising campaigns.
– Online marketing through platforms like Zomato and Swiggy to generate immediate online orders.
– Engaging with local discovery platforms to raise awareness about new store openings and locations.
– Organizing blogger meet-ups at our stores to create a buzz on social media.
– Conducting professional photo and video shoots of the store for online promotion.
– Running special promotions on radio during festivals and distributing store coupons.
– Leveraging newspaper and hoarding advertisements, with cost-sharing opportunities.
Join Dezertfox and embark on a delectable journey to sweet success. Contact us today to explore the delectable world of premium desserts and bakery delights.
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