About the Business
Elevating Doughnuts to Artisan Excellence: Dum Dum Doughnuts
In the heart of the UK, Dum Dum Doughnuts have risen to claim their throne as the leading and fastest-growing doughnut brand. With a sensational debut in late 2013, Dum Dum Doughnuts swiftly transformed into a culinary institution, igniting a media frenzy that continues to this day.
Dum Dum Doughnuts is the proud pioneer of the world’s first artisan-baked doughnut, the croissant doughnut. Crafted with a commitment to natural ingredients and an unwavering dedication to irresistible indulgence, Dum Dum delivers an exquisite range of baked (not fried) and meticulously handmade doughnuts to an ever-expanding legion of ardent fans across the UK.
Our delectable array of doughnut flavors includes the Crème Brûlée, Toffee Apple, Almond Cream & Pistachio, and the iconic ‘Zebra.’ The Zebra, celebrated as a work of culinary art in its own right, boasts layers of croissant and chocolate croissant dough, generously filled with chocolate buttercream, and elegantly crowned with chocolate ganache. It has earned its place as the daily top-seller in all our outlets.
At Dum Dum Doughnuts, we embrace cutting-edge cooking technology to exercise precise control over ingredients, choosing this approach over the conventional method of submerging products in oil. Thanks to our traditional patisserie-based baking process, Dum Dum Doughnuts are substantially lower in fat, with some offerings containing only half the fat content of our competitors’ doughnuts. Our unique baking method is not only a mark of distinction but is also patented in Europe and the US.
The visionary behind Dum Dum Doughnuts is artisan doughnut chef Paul Hurley, affectionately known as ‘The Doughnut Guy.’ Since 1997, he has harbored a singular vision: to create ‘The Best Doughnut In The World.’ This aspiration is at the core of our brand ethos. Our entire team of Donuttiers comprises pastry chefs and apprentices who share an unwavering passion for pure, honest food. As an independent British company, we take immense pride in offering high-quality, natural artisan doughnuts that are freshly baked each day. In fact, all our outlets remain open until every last doughnut finds a delighted home. This very concept has struck a resounding chord with the British public.
With thriving outlets in East London’s Brick Lane, Box Park, Old Street, and Westfield Stratford City, Dum Dum Doughnuts has further etched its name in history as the exclusive doughnut brand at Harrods. Expanding our global footprint, we opened our first international outlet in Dubai by the end of ’15, with plans for an additional nine UAE stores over the next five years. Moreover, we have recently unveiled our much-sought-after doughnut courier service, a corporate design doughnut service, and an option to order bespoke giant doughnut cakes – all catering to our devoted doughnut connoisseurs.
In our relatively brief existence, we’ve amassed a loyal following that includes the public, the press, and celebrities. As we rapidly evolve and expand, Dum Dum Doughnuts remains dedicated to meeting the growing demands of our cherished fans across London. It’s worth noting that queues outside all Dum Dum Donutteries are a common sight, a testament to our enduring allure.
